After the overseas launch, a brand new feature is coming to the Chinese market

BEIJING, 05 Feb 2021 (GLOBE NEWSWIRE) – BlueCity, a leading platform offering a full range of services to foster connections and improve the well-being of the LGBTQ community, today launched a voice chat feature on its Blued application in mainland China, allowing users to join engaging discussion forums based on language, friends and interests.

After testing the voice chat feature in Japan and India in 2020, Blued has carried out internal testing and testing of the feature in several cities in China since January of this year, and related versions are currently being promoted. It also makes Blued the world’s first LGBTQ app to use a dedicated voice chat room feature.

With the recent popularity of voice chat rooms, the chat room feature supports real-time audio conversations between multiple users, based on their interests and background. Users can choose to join a chat room of interest or create a new room on their own and interact with friends who are online at the same time, making it ideal for users who enjoy chats real-time voice and community-driven conversations.

Chat rooms are categorized into a range of topics such as love and friendships, emotional stories, specific interests and entertainment, which may also better meet the diverse needs of the LGBTQ community in terms of themes and content. need for anonymity of some members.

This is just one of the ways Blued has cultivated a stronger community atmosphere on its app, with the brand already introducing features like hot topics, mini-theater, short UGC-based videos and more. .

Additionally, Blued launched its “Community” feature in China in September 2020, allowing users to join groups covering various topics and better interact with like-minded community members. In November, Blued launched features like photo verification in Latin America, as well as “Match,” a speed-dating feature, in various global markets. These aim to create a more secure and reliable platform environment, as well as more effective discussions among users.

About BlueCity

BlueCity (NASDAQ: BLCT) is a leading online LGBTQ platform offering a full range of services that foster connections and enhance the well-being of the LGBTQ community through its portfolio of brands. BlueCity’s Blued mobile app allows users to easily and securely connect, express themselves, and access professional counseling services related to health and family planning. Available in 13 languages, it has over 58 million registered users worldwide and is the largest online LGBTQ community in China, India, Korea, Thailand and Vietnam. BlueCity’s brand portfolio also includes Finka, a leading gay social networking app for a younger generation in China, and LESDO, a leading lesbian social networking app in China.

For more information, please contact BlueCity Holdings Limited at:

Vincent Tang: [email protected]

Kent Sun: [email protected]