Joan lunden has created a new online video destination especially for breast cancer patients and their supporters. Former ABC host Hello america launched the video subscription site Living with Jeanne, using the Press on subscription television platform.
Lunden, who is a breast cancer survivor herself, decided to have Alive with Joan a year after her triple negative diagnosis. The $ 9.95-Monthly subscription site includes information relevant to breast cancer patients, including how to break the news to friends and family and how to purchase wigs. Lunden said 15% of Alive’s income will be donated to breast cancer research.
The Susan G. Komen Foundation and Breast Cancer Research Foundation helped Lunden launch Alive with Joan, and Ford Ford Warriors in Pink the organization is a primary sponsor for the subscription site. Lunden’s daughter, based in Los Angeles Sarah krauss is the producer of her mother’s video business.
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Lunden said YouTube approached her to start a channel on their site that would cover breast cancer topics. However, she said she wanted a more dedicated site where cancer patients feel comfortable sharing their stories and connecting with each other.
“I want to create a community for women who feel like they are going through this alone,” Lunden told Variety. âThere are 3.5 million (breast cancer) survivors in the United States. When you get to this point, you need hope – you need community. “
âJoan has been a source of education and inspiration for millions of people living with a diagnosis of breast cancer, and we are honored to be part of this revolutionary chain,â Susan G. Komen, President and CEO direction. Judy Salerno noted.
You can sign up for Lunden’s breast cancer subscription service on the Alive site.