Looking for the highlights of the Super Bowl next week after the big game?

They will be available, legally, directly from the source.

The NFL protected its video as fiercely as any league, pushing most users to its website or to its broadcast partners.

On Monday, the league and YouTube announced a partnership between two of the most powerful brands in the market, creating an official NFL channel on the video website. The clips will also be directly visible via simple Google searches.

Content posted to the portal daily by the league will include match previews, in-game highlights, post-match recaps and clips featuring news, analysis, fantasy football tips and other programming. originals from NFL Network and NFL.com. The flagship packages of the current playoffs were already on view on Sunday, with plenty of Super Bowl shows scheduled to appear throughout the week and after the game.

Game highlights and other content will also be available through Google’s search engine, which will display official NFL videos along with related news and information in a box at the top of the page. Kick-off times and broadcast information for each NFL game will be displayed prominently.

Google acquired YouTube in 2006. The tandem had previously formed partnerships with the other three major US sports leagues, the MLB, the NBA and the NHL. Google has tried to tap more revenue from YouTube, which is positioned for further growth as consumers continue to shift to online and mobile viewing and move away from live TV.

“We continue to see an insatiable appetite for digital video content, and this partnership further expands the ability of fans to discover and access NFL content throughout the year,” said Hans Schroeder, vice president senior in NFL media strategy, business development and sales. in a statement released by the league.

Previously, NFL videos that appeared in a YouTube search weren’t penalized. The NFL, like many other entities and organizations, used a YouTube tool called “Content ID” to be able to block unlicensed videos.

Football fans always flocked to the site, of course. Maybe they released one of those silly “Bad Lip Reading” mounts of voiceovers accompanying game clips. Or looking for that favorite climax – “Odell Beckham Jr. taken in one hand”, for example – they found a bunch of shaky videos with a camera and phone that some New York Giants fans have taken from the television screen.

From now on, this research will be more fruitful.

The billion dollar question, then, is whether this partnership will pave the way for a possible live streaming of games via the YouTube site rather than over the air or cable. Probably not anytime soon, however. NFL spokesman Brian McCarthy said “the focus is on non-live highlights.” He added that “the deal will provide considerable visibility to our broadcast partners.”

YouTube spokesman Matt McLernon pointed to the Olympic events site’s past broadcast live, said the opportunity was there and the technology was waiting if the league decided to do so.

“We would welcome him with open arms if the NFL or any other league” wanted to stream games live on the site, McLernon said.

Terms of the deal were not provided. But it’s a safe bet that it’s worth a lot of money.

The league, citing data from Nielsen, said the 2014 regular season reached 202.3 million unique viewers, representing 80% of all television households and 68% of potential viewers in the United States, and that the games of the NFL accounted for all of the top 20 and 45 of the top 50. most watched television shows last fall.