Twitter recently acquired the social media chat app Sphere, the objective being to add to its Communities functionality.
Twitter is clearly not afraid to ask for help when prompted. Or, more specifically, Twitter isn’t afraid to get that help and then broadcast their team for the microblogging platform’s own needs when prompted. In recent years, the company has acquired Vine, it has acquired Vine, Scroll, Squad, Brief, and is said to be even in talks to acquire Clubhouse for a nearly $ 4 billion deal. The bottom line seems to be that if a semi-successful or rising platform is working on anything that can even be remotely associated with social media, there’s a very good chance that Twitter will come and say hi. And also buy the business in exchange, but hey, not everyone is perfect.
Honestly, there’s a pretty good reason why the company is buying so many different platforms so seriously and using their teams to help them with their own UX and interface. The answer is relevance. This in no way means that Twitter is an irrelevant or unknown platform these days. Far from it, in fact, as the site still enjoys millions of users, healthy ad revenue streams, and a very significant number of content creators. There’s a reason the company can afford to do so many deals for other platforms in the first place. However, current success in no way guarantees future success. For other examples of this type, it is not necessary to look any further than Hotmail or Blockbuster DVD. Twitter’s numbers aren’t increasing too much, especially compared to Instagram, TikTok, and even Facebook. The figurative juggernaut of microblogging does not have the best reception among today’s youth, and can therefore end up becoming literal; that is, a massive beast that is ultimately only mentioned in the history books.
Apart from exaggerated analogies, what can Sphere offer communities? Much depends on the algorithm of the former and what it can do. Spaces offers code that effectively filters between messages, pushes out irrelevant information, and provides more interesting and useful discussions. Chats containing polls, events, and announcements also rank at the top, for users to attend. Communities are a project much like Facebook groups, and therefore need such help. Users cannot be notified of every little thing that happens to them. Something has to cut through the chaff and deliver only the best of the content. It could end up being Sphere.
Read more: Twitter Adds Account Delegation Feature and Also Updated Introductory Screen for Its Security Mode