On Tuesday, Justin.tv, the video streaming service that created the popular video game site Twitch, announced it was shutting down with immediate effect.

Visitors to the main Justin.tv site or one of its sub-channels are now redirected to a farewell message stating that “the Justin.tv website, mobile apps and APIs are no longer in service.” Following this announcement, there is a Q&A on the closure, and the first question – “Why?” – dance around the answer. The FAQ indirectly blames Twitch’s popularity: “Unfortunately, that means we have to shut down Justin.tv.”

Such a response only fuels rumors and recent reports that have all but confirmed that YouTube will soon be acquiring Twitch for $ 2 billion. If that were to happen, today’s information suggests that Twitch’s services remain largely unchanged, as Justin.tv users are advised to transfer their account to Twitch by September 5, 2014. (Paid users of Justin.tv have already converted their accounts to similar services on Twitch.)

At the time of publication, the main Justin.tv blog has not been updated to reflect this news; her last post, dated May 29, announced that her live video archive would be deleted on June 15.

Justin.tv was launched in 2007 to allow users to broadcast their own webcam, computer, and TV stream to the web long before YouTube allowed its own users to do so. It reached a notorious level of popularity thanks to its users who broadcast live sports streams across the world, but it eventually became so overwhelmed with game streaming users that it created a sub-site in 2011, Twitch.tv, so players can come together in one place.